Last updated: September 30, 2026
This policy explains what personal information Insight Performance Group collects when you use insightperformancegroup.com, why we collect it, who else can receive it, and the choices you have. It also describes every cookie and outside service on the site.
We have written this in plain English on purpose. If anything here is unclear, email info@insightperformancegroup.com and we will explain it.
1. Information we collect
Information you give us. When you fill in the contact form on our site, or email or call us, we collect what you choose to tell us: typically your name, organization, email address and whatever you write in your message. We only ask for what we need in order to reply. Please do not send sensitive information such as financial account details, health information or government ID numbers through a website form.
Information collected automatically. Very little. This website runs no analytics and no advertising tracking. Like every website, our server records the IP address and browser type of each request in its logs, and our security software records the IP address of requests that look like attacks or failed sign-in attempts. We use those records only to keep the site running and secure.
We do not record your session. We do not use session-recording or screen-replay tools, we do not capture what you type before you submit a form, and we do not use services that try to work out which company you are browsing from.
Information from working with us. If you become a client, we hold the contact, account and billing information needed to run the engagement and to invoice you. That information is covered by this policy too.
2. Why we use it
- To answer your inquiry and to provide the services you have asked for.
- To send you information about our services, where you have asked us to or where you are an existing client. Every marketing email has an unsubscribe link and we act on it.
- To keep the site secure and to stop spam and abuse.
- To meet our legal, tax and accounting obligations.
3. Who else can receive it
We do not sell your personal information, and we do not share it for advertising. No advertising company receives anything about your visit.
Two outside companies supply parts of how the site works, and to do so each receives your IP address and the address of the page you are on:
- Cloudflare checks that a visitor using our contact form is a person and not an automated program. It runs only on pages that carry the form.
- Google Fonts supplies the typefaces the site is displayed in.
Neither is used for analytics or advertising, and neither sets a cookie on our site.
Our home page and Service page include a short video hosted on YouTube. Nothing from YouTube loads until you click to play it. If you do, YouTube receives your IP address and may set its own cookies under Google’s privacy policy.
Separately, we use trusted suppliers who handle information strictly on our behalf and on our instructions: our website host and support agency, and our email provider. Messages sent through the contact form are delivered to our team by email and a copy is kept on the website’s own server. These suppliers are not permitted to use your information for their own purposes. We can tell you who they are on request.
We may also disclose information where the law requires or permits it, or to establish or defend our legal rights.
4. How long we keep it
- Inquiries that do not become work: up to 24 months, then deleted.
- Client records: for the life of the engagement, then for as long as tax and accounting rules require, currently seven years.
- Cookie consent records: at least 24 months from the date of the decision.
- Server and security logs: for a short rolling period, then overwritten.
5. Your choices and your rights
Whether or not any particular privacy law applies to a business our size, we will honor these requests from anyone who asks. You can ask us to:
- tell you what personal information we hold about you, and give you a copy;
- correct anything that is wrong or out of date;
- delete information we no longer have a good reason to keep;
- stop sending you marketing email.
Email info@insightperformancegroup.com. We will respond within 45 days, at no charge. We may need to confirm who you are first.
6. How we protect it
Personal information is protected by safeguards appropriate to how sensitive it is. The site runs over an encrypted connection, it is protected by security software, access to our systems is limited to people who need it, and we take all reasonable precautions against loss, misuse and unauthorized access. No website can promise perfect security, and if something goes wrong that affects you, we will tell you promptly.
7. Children
Our site and services are aimed at businesses and are not directed at children. We do not knowingly collect personal information from anyone under 13. If you believe a child has given us information, email us and we will delete it.
8. Other websites
Our site links to other websites that this policy does not cover. Once you leave our site this policy stops applying and we are not responsible for how those sites handle your information. We suggest you read their privacy statements.
9. Changes to this policy
If we change this policy we will update the date at the top. If a change affects how we use your information or which outside services the site uses, we will ask for your cookie choices again rather than relying on consent you gave to an older version.
10. How to contact us
Questions, requests or complaints about this policy or our privacy practices: info@insightperformancegroup.com or (813) 444-3980.
Cookies
A cookie is a small file stored on your device when you visit a website. This website runs no analytics and no advertising tracking, and it sets no cookies when you arrive.
When you first visit, a banner asks for your cookie choices. Your answer is remembered in a cookie called gi_consent for 12 months, after which we ask again. You can change your answer at any time with the Manage cookies button at the bottom-left of any page.
We keep a record of your choice: the date and time, what you agreed to, and the page you were on. That record is tied to a random reference generated in your browser. It contains no name, no email address and no IP address, and we cannot use it to work out who you are.
The banner groups cookies into three categories. Strictly necessary covers what the site needs to work: remembering your cookie choice, and the Cloudflare check that protects our contact form from spam. Statistics and Marketing are both empty today. If a measurement or advertising tool is ever added to this website, it will stay switched off until you agree to it in the banner.
You may also change your Internet browser settings to prevent your computer from accepting cookies or to notify you when you receive a cookie so that you may decline its acceptance. Please note, however, if you disable cookies, our website will not be able to remember your cookie choice.